DEAR FRANCES

MADE IN ITALY

EDITORIAL MARKETING CONCEPT IMAGERY FOR FOOTWEAR COMPANY ‘DEAR FRANCES’ BASED ON AW26 CAMPAIGN

Pair of olive green ballet flats with rounded toes and elastic trim on a light background, with text overlay reading "Dear Frances [Case Study]."
Two images of women in black and white. The first woman is sitting in a chair with a thoughtful expression, wearing black boots and a dark outfit, with a pair of white ballet flats overlayed. The second woman is sitting at a table, looking over her shoulder, with a glass of water and a desk lamp.
A fashion magazine cover titled "Dear Frances Winter 2026" featuring a woman with dark hair tied back, wearing a dark coat, sitting at a wooden desk with a glass of water, books, and a desk lamp. The cover includes three additional images of various shoes displayed on white platforms.
Two pairs of slip-on loafers with foldable heel counters, a pair of black loafers worn with light-colored socks, and a set of loafers with a white bag labeled 'DEAR FRANCES' on a black cushioned chair.
Six photos of luxury fashion items, including designer shoes, handbags, and clothing, against neutral backgrounds.
The sole of a high-heeled shoe with marking 'Dear Frances,' 'Vero Cuoio,' 'Made in Italy,' and size 37. The shoe appears to be made of genuine leather.
A collage of four images showcasing different fashion items and a woman. The top right image features a person wearing white mesh ballet flats and light-colored pants. The bottom left image shows white Balla booties paired with a long, light-colored skirt or coat. The bottom right image displays a woman with dark hair, wearing a black leather jacket, sitting at a table, speaking or explaining. The top left section contains text that reads "Dear Frances Made in Italy" and "The Icons."
Grid of nine pairs of ballet flats in different colors, including white, black, beige, red, yellow, brown, cream, pink, and olive green.
A person sitting on a black leather sofa wearing a black knee-high leather boot and sheer black stockings. The photo is close-up, with text overlay reading 'ALMA KNEE BOOT GROUND. MADE IN ITALY.'
Black shearling-lined slipper with a smooth rubber outsole.
A collage of fashion photos featuring various black, brown, and beige footwear, coats, and accessories, with minimalistic backgrounds and models in different poses.